I always thought that all produce included beautiful and Ugly Produce, because I saw it firsthand from the garden, and didn't know that there was a distinction between the two. I saw all different shapes, colors, and sizes, and we ate it all. It's because we used to buy directly from the organic farmers in Southern California and pick organic produce from our own garden. I just love to see, touch, feel, cook, and eat fresh produce. I was brought up on it! I thought imperfect farmers market organic produce was beautiful, and that the perfect, uniform produce from grocery stores, not labelled organic, was ugly.
I started hearing stories about Ugly Produce and reading about it, and became alarmed, and ashamed about our Food Waste Problem. I have now focused my energy on this issue. I know that I have something to contribute and can help!